Bell celebrates Canadian filmmaking at TIFF with cinema inspired street-art installations and interactive Canadian Film Modules

Sep 5, 2012

TORONTO, Sept. 5, 2012 /CNW Telbec/ - As Lead Sponsor of the Toronto International Film Festival, Bell today announced a tribute to the art of Canadian filmmaking at this year's Festival. Featuring live and augmented cinema inspired installations by some of Canada's leading street artists and interactive modules showcasing the best of Canadian film, Bell invites both festivalgoers and the general public to share in the experience.

"TIFF is a premier international film festival and Canadian cinema has of course played a leading role in the Festival's growth and continued success. This year Bell is inviting everyone to make our innovative tribute to the success of Canadian film part of their TIFF 2012 experience," said Wade Oosterman, President of Bell Mobility and Residential Services, and Bell's Chief Brand Officer.

Bell has proudly supported TIFF as an official sponsor since 1995, and is Founding Sponsor of TIFF Bell Lightbox.

Live Art: Bell's "O Cinema"
Five cinema inspired street-art installations will be created at various times and locations near the main TIFF hub at Roy Thomson Hall beginning at 4 pm on September 6, the first day of the Festival.

Artwork will be augmented with time lapse photography and other enhancements accessed through Bell's free 'O'Cinema' app for iPad and iPhone. Enhancements will be available starting the day after the artwork is completed through the reminder of the Festival.

Canadian Film Module
In collaboration with Telefilm, Bell will pay tribute to Canadian cinema with a free showcase of current and classic films. Offered at the innovative Canadian Film Module located in David Pecaut Square, visitors will use gesture-based technology to navigate through the Canadian films playing at this year's Festival. TIFF attendees can enjoy some of the greatest moments in Canadian cinema, explore related artwork, and read interesting facts and trivia about each film.

Bell Fibe TV and Bell Mobile TV demonstrations
Over the 10 days of TIFF, Bell will also offer live public demonstrations of its industry-leading TV services at the Bell Box located at David Pecaut Square, next to the Canadian Film Module. Bell Fibe TV features the only Whole Home PVR while Bell Mobile TV delivers a wide variety of live and on-demand popular sports, entertainment, news and children programming directly to smartphones and tablets. Bell Fibe TV and Bell Mobile TV will offer customers dedicated live TIFF red carpet coverage and more throughout the festival.
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About Bell
Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs: Bell Mobility wireless, high-speed Bell Internet, Bell Satellite TV and Bell Fibe TV, Bell Home Phone local and long distance, and Bell Business Markets IP-broadband and information and communications technology (ICT) services. Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV, Canada's #1 television network, and the country's most-watched specialty channels.

The Bell Mental Health Initiative is a multi-year charitable program that promotes mental health across Canada via the Bell Let's Talk anti-stigma campaign and support for community care, research and workplace best practices. To learn more, please visit

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For Bell product and service information, please visit For Bell Media, please visit For BCE corporate information, please visit


For further information:

Jason Laszlo
Bell Media Relations