Bell enters into consent agreement with Competition Bureau on past advertising

Jun 28, 2011

MONTREAL, June 28, 2011 /CNW Telbec/ - Bell Canada today announced that it has entered into a consent agreement with the Competition Bureau to address the agency's concerns regarding the use of disclaimers around certain fees in some past advertising by Bell.

Bell fundamentally disagrees with the Bureau's position. Bell's advertising has always complied with all applicable laws and been comparable with common advertising practice past and present in the communications marketplace and other industries in Canada. However, Bell has decided to immediately resolve the issue and move forward by paying an administrative amount of $10 million.

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs. Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). Please visit Bell.ca or BCE.ca for more information.

Media inquiries
Jason Laszlo
Bell Media Relations
(905) 614-6602
jason.laszlo@bell.ca

Investor inquiries
Richard Bengian
BCE Investor Relations
(514) 786-8219
richard.bengian@bell.ca