Service just got better at Bell - Introducing Same Day Next Day service and Express Install

Sep 10, 2008

MONTREAL, Quebec, Sept. 10 /CNW Telbec/ - Bell today announced two new
residential customer service programs: Same Day Next Day service for fast and
free servicing of Bell TV, Bell Internet and Bell Home Phone, and Express
Install for premium next-day installation of all three home services.
"These two new service initiatives support our number-one strategic
imperative - improve customer service - and our focus on leveraging the
momentum of our Bell TV, Bell Internet and Bell Home Phone products in the
marketplace," said George Cope, President and CEO of BCE and Bell Canada.
"Like our recent product, network and brand announcements, Same Day Next
Day service and Express Install are the kind of game-changing initiatives that
move Bell forward to our goal: To be recognized by customers as Canada's
leading communications company. Our more than 40,000 Bell team members across
Canada are committed to the success of these new programs, to improving
customer service, and to achieving our goal."

Same Day Next Day service

Effective immediately, residential customers with standard service
problems can receive fast and free service and repair on any of their Bell
home services - Bell Home Phone, Bell Internet or Bell TV.
If a service issue cannot be corrected from Bell's offices, the company
will dispatch its professional technician team to a customer's home on the
same or next day to undertake any necessary repairs at no extra charge. For
more information about Same Day Next Day service, please visit
bell.ca/sameday.

Express Install

Customers who order Express Install will receive next-day installation of
Bell TV, Bell Internet and Bell Home Phone services. A single one-time fee of
$59.95 applies to all next-day Express Installs whether a customer orders it
for one, two or all three Bell home services. Customers can always opt instead
for regular free installation on any these services based on Bell's normal
installation scheduling.
Bell Internet installation, for example, now includes full installation
and support by a professional Bell technician at the customer's home - modem
delivery and installation, speed and performance optimization, setting up
email and account registration, and answering any questions customers may
have. To learn more about Express Install, please visit
bell.ca/expressinstall.

Ready to roll

"The Bell team aims to delight our customers with Same Day Next Day
service and Express Install, and we're ready to roll," said Kevin Crull,
President of Bell Residential Services. "With thousands of successful next-day
installations and same day/next day repairs completed in our performance
trials, we're eager to bring these two new service products to our residential
customers starting today."

About Bell

Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca; for more information on BCE, visit www.bce.ca.

For further information: media inquiries: Jacques Bouchard, Bell, Media Relations, (514) 391-2007, 1 877 391-2007, jacques.bouchard1@bell.ca; Thane Fotopoulos, BCE, Investor Relations, (514) 870-4619, thane.fotopoulos@bell.ca