Bell and Samsung provide Canadian Olympic Team with global connectivity at the Beijing 2008 Olympic Games

Jun 23, 2008

Samsung ACE smartphones with service from Bell enable the Canadian
Olympic Team to stay connected to family, friends and fans from the
Beijing 2008 Olympic Games

VANCOUVER, June 23 /CNW Telbec/ - Bell Canada, in partnership with
Samsung Electronics Canada, announced today it will provide every Canadian
Olympic Team athlete with a Samsung ACE smartphone and global service
connectivity at the Beijing 2008 Olympic Games.
"On International Olympic Day, as Canada celebrates the Olympic Games, we
are proud to put Bell global smartphones in the hands of the Canadian Olympic
Team in Beijing," said Loring Phinney, Vice President Corporate and Olympic
Marketing, Bell. "With this phone and service, Canadian athletes will be able
to capture their Olympic journey and stay connected to family, friends and
fans around the world."
"The Canadian Olympic Team athletes are so excited to receive these
phones and service from Samsung and Bell," said Sylvie Bernier, Canada's Chef
de Mission for the Beijing 2008 Olympic Games. "Being able to connect with
their Olympic support network of coaches and trainers from Beijing will also
ensure Canada's athletes have the tools they need to remain focused on their
performance."
Bell is a long-time supporter of the Canadian Olympic Team and Canada's
athletes. Through its partnership with AthletesCAN, Bell has provided senior
national team members with mobile phone and Internet services for more than
10 years. During the Torino 2006 Olympic Winter Games, Canadian Olympic Team
members like Steve Omischl used more than 250,000 voice minutes and exchanged
more than 20,000 text messages on their Bell Mobility phones.
"One of my most memorable Olympic moments was at the Opening Ceremony of
the Torino 2006 Olympic Winter Games, when I called my grandmother on my Bell
Mobility phone and was able to share that experience with her in real time,"
said Steve Omischl, World Freestyle Ski Champion and Bell Champion. "Being
able to share once-in-a-lifetime Olympic moments with family members around
the world, regardless of time or distance, is unforgettable."
"With its all-in-one wireless solution, including built-in web browser,
camera, camcorder, email and voice, the Samsung ACE will enable the Canadian
Olympic Team to stay closely connected to the people and information they need
while competing in Beijing and around the world," said Paul Brannen, General
Manager, Wireless Terminal Division, Samsung Electronics Canada.
The Samsung ACE is part of Bell's suite of global wireless products, and
is the first Windows Mobile world smartphone available exclusively from Bell
Mobility. Delivering high-speed global connectivity, the Samsung ACE offers
voice service in more than 180 countries and data coverage in more than 100.
For more information on the Samsung ACE and other Bell Mobility
smartphones, please visit www.bell.ca/wireless. To send your best wishes to
Canada's athletes and connect with other Olympic Games fans, please visit
www.realchampions.ca.

About Bell

Bell is Canada's largest telecommunications company, providing consumers
with solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Telecommunications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

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For further information: Linda Low, Bell Corporate Communications, (604) 678-7509; Mobile: (778) 835-6818, linda.low@bell.ca