Desjardins and Bell partner to support sustainable development

Oct 15, 2007

Pilot project will collect used mobile phones for reuse, recycling

MONTREAL, Oct. 15 /CNW Telbec/ - Desjardins Group has partnered with Bell
Canada to take concrete action for the environment by providing mobile phone
users with a fast and secure way of disposing of their used devices.
The partnership is an unprecedented extension of Bell's existing mobile
phone take-back program. During a one-year pilot, Desjardins caisses, business
centres and other Desjardins Group entities will set up recovery bins in more
than 480 locations in Québec and Ontario for their members, clients, elected
officers, employees and the general public.
Phones taken back will be refurbished to be used again or will be
disassembled by a specialized company that has been selected by Bell to
recycle the components. Any funds recovered by Bell in this recycling process
are donated to WWF-Canada, the global conservation organization, to finance
projects focused on fighting climate change, an environmental priority for
both Desjardins and Bell.
"The success of this initiative relies on the commitment of all consumers
to dispose of their mobiles phones in a responsible way," said Pauline
D'Amboise who, as General Secretary for Desjardins Group, is in charge of
applying the company's sustainable development policy. "Desjardins and Bell
are pleased to make things easier for them and proud to take action to change
the world one step at a time."
"The partnership with Desjardins increases the scope of our actions and
strengthens our existing take-back program," said Marc Duchesne, Bell's
Director, Corporate Responsibility and Environment. "The more we expand the
number of collection points of used mobile phones, the more consumers are able
to divert e-waste from landfill sites."

For further information about returning mobile phones, go to:
Desjardins site:
Bell site:

About Bell

Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit For corporate information on BCE, please visit

About Desjardins Group

Desjardins Group is the largest integrated cooperative financial group in
Canada, with overall assets of more than $143 billion, as at June 30, 2007. It
comprises a network of caisses, credit unions and business centres in Québec
and Ontario, and some 20 subsidiary companies in life and general insurance,
securities brokerage, venture capital and asset management, many of which are
active across the country. Drawing on the expertise of its 40,000 employees
and the commitment of nearly 6,800 elected officers, Desjardins offers its
5.8 million individual and corporate members and clients a full range of
financial products and services. Its physical distribution network is
complemented by leading-edge virtual access methods. To find out more, consult

For further information: Media contacts: Nathalie Genest, Desjardins Group, Information and Media Relations, (514) 281-7275, 1-866-866-7000, ext. 7275,; Pierre Leclerc, Bell Canada, Media Relations, 1-877-391-2007,