Bell launches tough SANYO 7050 mobile phone for rugged jobs

Jun 27, 2007

Feature-packed 10-4™ walkie talkie phone meets demanding military
specifications

TORONTO, Ontario, June 27 /CNW Telbec/ - Bell Canada today announced the
nationwide availability of the new SANYO 7050 mobile phone, designed for Bell
Mobility clients who want the toughest handset available.
Available only from Bell, the SANYO 7050 features an ultra-rugged design
built to military standards to withstand extremes of dust, shock and
vibration. It features a textured Dura-Grip® rubber surface providing
excellent surface protection and usability under the harshest conditions.
"The SANYO 7050 from Bell is the perfect solution for clients working
under even the most extreme conditions. Coupled with the ability to speak
instantly to colleagues offered by the Bell 10-4 walkie talkie service, the
SANYO 7050 is a rugged phone our clients can depend on to get the job done,"
said Adel Bazerghi, Vice President, Products for Bell Mobility.
In addition to GPS capabilities and Bluetooth technology, the Bell
Mobility SANYO 7050 features:

- High-quality speakerphone
- Full colour, 2-inch QVGA LCD screen
- Durable raised keys
- Protective port covers
- Extendable antenna
- Long-life battery

"SANYO's 7050 handset is built to withstand the toughest conditions that
anyone can throw at it," said Michinobu Shimizu, General Manager, Wireless
Communications Division, SANYO Canada Inc. "SANYO put a lot of thought and
care into this design and the result is a phone that fully meets the needs of
people working in demanding jobs or who have super-active lifestyles that
require a highly durable handset."
The SANYO 7050 is built to meet Military Specification 810F, meaning it
has endured a battery of shock, vibration, and dust durability tests. For
details, please visit bell.ca/wireless and www.sanyo.ca.

About Bell

Bell is Canada's largest communications company, providing consumers with
solutions to all their communications needs, including telephone services,
wireless communications, high-speed Internet, digital television and voice
over IP. Bell also offers integrated information and communications technology
(ICT) services to businesses and governments, and is the Virtual Chief
Information Officer (VCIO) to small and medium businesses (SMBs). Bell is
proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca. For corporate information on BCE, please visit
www.bce.ca.

About SANYO

SANYO Canada, established in 1958, is based in Concord, Ontario (a
business suburb north of Toronto). Founded in 1947 in Osaka, Japan, SANYO,
which stands for "three oceans," has $22 billion worldwide in sales. The
company provides a full range of SANYO consumer and industrial products
including audio and video, digital cameras, wireless communication, LCD
projectors and monitors, security video, air conditioning and home appliance
products. SANYO is also the world's largest manufacturer of rechargeable
batteries. Its environmental focus includes solar energy panel products,
non-fluorocarbon refrigeration, and electric vehicle power solutions (for the
Ford Escape Hybrid and Honda Accord). It is also a major manufacturer of lab
equipment and C02 incubators. Visit www.sanyo.ca for more information.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/

For further information: For media inquiries, please contact: For Bell: Paolo Pasquini, Bell Canada, Media Relations, (416) 581-4268, 1 888 482-0809, paolo.pasquini@bell.ca; For SANYO: Mark LaVigne, APR, (905) 841-2017 (office), (416) 884-2018 (cell), mark.lavigne@sympatico.ca