Bell introduces the slimmest mobile phone in Canada - Ultra-thin Samsung SPH-m610 features stereo sound, big colour screen

Mar 19, 2007

TORONTO, Ontario, March 19 /CNW Telbec/ - Bell Canada today announced the
exclusive availability of Samsung's much-anticipated SPH-m610 multimedia
mobile phone, which sets a new design standard as the thinnest phone available
in North America.
Available only from Bell, Samsung's m610 is packed with high-end features
such as a 2 megapixel camera with zoom lens, MP3 player, video camcorder and
Bluetooth wireless technology capabilities - all wrapped up in an ultra-slim
design less than a half-inch thick.
"Powered by the Bell Mobility high-speed mobile network, the Samsung m610
gives today's sophisticated mobile users the best of all worlds - a sleek and
stylish design and the ultimate in multimedia functionality," said Adel
Bazerghi, Vice President, Products for Bell Mobility. "With stereo sound and a
large full-colour screen, this super-thin phone is ideal to take advantage of
Bell Mobility mobile data services such as mobile music, movies and TV."
"Consumers today 'think thin' when it comes to mobile phone design, but
they 'think big' when it comes to multimedia features. The slick Samsung m610
hits the mark with style on both counts," said Robert Parker, Vice President,
Wireless Terminals, Samsung Electronics Canada, Inc. "We've packed a ton of
functionality into a handset that is so slim it could easily slide into your
back pocket without feeling bulky. With all of its included features, the m610
is the ultimate proof that less is more for today's mobile phone customers."
Measuring a mere 11.94 mm thick, the Samsung m610 flip-boasts the perfect
balance of form, style and function, with features that include:

<<
- A bright, colour-saturated, 5.6 cm TFT display with 240 x 320
resolution, great for watching the latest full length movies, TV on the
go, games, ringtones, screensavers and much more
- Stereo Bluetooth, which allows users to listen to music in stereo
wirelessly using the built-in MP3 player
- Expandable memory Micro SD Slot that holds up to 2 GB of memory allows
users to access and store music, images, video and other data quickly
and reliably
>>

For more details on Bell Mobility wireless devices, please visit
bell.ca/wireless.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning, advanced
digital consumer electronics, information systems and telecommunications
products. SECA oversees the Canadian operations of Samsung's Consumer
Electronics Division, Information Technology Division and Wireless Terminals
Division. Samsung Electronics Co., Ltd is proud to be a global TOP Olympic
partner of the TORINO 2006 Olympic Winter Games as Wireless Communication
Equipment Provider, having first become a worldwide Olympic Sponsor in 1997.
For more information, please visit www.samsung.com/ca.

About Bell Canada

Bell Canada is Canada's national leader in communications with 28 million
customer connections across the country. The company provides consumers with
simple solutions to all their communications needs, including telephone
services, wireless communications, high-speed Internet, digital television and
voice over IP. Bell also offers integrated information and communications
technology (ICT) services to businesses and governments, and is the Virtual
Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell
is proud to be a Premier National Partner and the exclusive Communications
Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is
wholly owned by BCE Inc. For information on Bell's products and services,
please visit www.bell.ca, and for corporate information on BCE, please visit
www.bce.ca.

For further information: and for media inquiries, please contact: Paolo Pasquini, Bell Canada Media Relations, (416) 581-3311, 1-888-482-0809, paolo.pasquini@bell.ca